1. Introduction

Carpet City & Home Decorating Center (“Company,” “we,” “us,” or “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://carpetcitydecor.com, contact us by phone or email, submit a form on our website, or engage with our SMS/text messaging program.

Please read this Privacy Policy carefully. By accessing or using our website or services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

• Full name and contact information (address, email address, phone number)
• Project details such as type of flooring, remodeling preferences, square footage, and timeline
• Appointment scheduling information
• Financing application details (collected through our third-party financing partners)
• Communications you send us via contact forms, email, or phone

2.2 Information Collected Automatically

When you visit our website, we may automatically collect certain technical data, including:

• IP address and browser type
• Pages visited and time spent on our site
• Referring URLs and device information
• Cookie data (see Section 7 for more details)

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Review platforms (e.g., Yelp, Google)
• Social media platforms (Facebook, Instagram)
• Financing partners when you apply for or are approved for financing

3. SMS and Text Messaging Communications

This section specifically governs our use of SMS/text messaging and is required under A2P 10DLC regulations.

3.1 Consent to Receive SMS Messages

By providing your mobile phone number and checking the opt-in box on our contact, appointment, or estimate request forms, you expressly consent to receive text messages from Carpet City & Home Decorating Center at the mobile number you provided. Message types may include:

• Appointment confirmations and reminders
• Estimate follow-ups and scheduling updates
• Promotional offers and seasonal specials
• Customer service responses
• Project status updates

Message frequency will vary. Standard message and data rates from your wireless carrier may apply.

3.2 How to Opt Out

You may opt out of receiving SMS messages at any time by replying STOP to any text message you receive from us. After opting out, you will receive a one-time confirmation text and no further messages will be sent unless you re-enroll.

3.3 Help

For assistance with our SMS program, reply HELP to any text message or contact us at:

• Phone: (703) 451-2007
• Email: office@carpetcitydecor.com

3.4 No Sharing of SMS Data

We will not share, sell, rent, or trade your mobile phone number or SMS consent data with third parties for their own marketing purposes. Your SMS opt-in data and consent are never sold or shared with third parties.

3.5 Supported Carriers

Carriers are not liable for delayed or undelivered messages. SMS availability is subject to your carrier’s coverage and capabilities.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, schedule appointments, and provide estimates
• To deliver and manage our flooring, remodeling, and related services
• To send appointment reminders, service updates, and follow-up communications
• To send promotional offers, newsletters, or other marketing communications (only with your consent)
• To process financing applications through our third-party financing partners
• To improve our website, services, and customer experience
• To comply with applicable laws and regulations
• To detect and prevent fraud or security incidents

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

5.1 Service Providers

We may share information with trusted third-party vendors who assist us in operating our business, including website hosting, analytics, scheduling software, and customer communication platforms. These vendors are contractually required to protect your information.

5.2 Financing Partners

If you apply for financing, we will share the information necessary to process your application with our financing partners.

5.3 Legal Requirements

We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights or the safety of others.

5.4 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our business, your information may be transferred to the acquiring entity.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including for the duration of our business relationship and as required by law. SMS opt-out records are retained for a minimum of 4 years in compliance with TCPA requirements.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. We use:

• Necessary Cookies: Required for basic website functionality
• Analytical Cookies: Help us understand how visitors use our site (e.g., Google Analytics)
• Advertisement Cookies: Used to deliver relevant ads (e.g., Facebook Pixel)

You may adjust your cookie preferences through our cookie consent banner or your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

8. Your Privacy Rights

Depending on your location, you may have the following rights:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Correction: Request correction of inaccurate or incomplete information
• Right to Deletion: Request deletion of your personal information, subject to legal obligations
• Right to Opt-Out of Marketing: Opt out of marketing communications at any time
• Right to Opt-Out of SMS: Reply STOP to any text message to opt out immediately

To exercise any of these rights, contact us at office@carpetcitydecor.com or (703) 451-2007.

9. Children’s Privacy

Our website and services are not directed to individuals under 13 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

10. Data Security

We implement commercially reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to use caution when sharing personal information online.

11. Third-Party Links

Our website may contain links to third-party websites (e.g., Yelp, Facebook, Instagram). We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by updating the Effective Date at the top of this document. Your continued use of our website or services after any changes constitutes your acceptance of the updated Policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Carpet City & Home Decorating Center

8400-F Hilltop Road, Fairfax, VA 22031

Phone: (703) 451-2007

Email: office@carpetcitydecor.com

Website: https://carpetcitydecor.com